Media coursework plan

Red Hot Chili peppers- can't stop

pre-opening: Blurred background with words saying 
'Burlorne Tregoose Farm
Silage 2018
produced by Grace Johns'
                                                                                      
opening- moving close up, starting sat in the row of grass to then slowly going up and up 

High angle over shot. moving over the forager and trailer using drone

Can't stop, addicted to the shindig

Chop Top, he says I'm gonna win big
Choose not a life of imitation

Distant cousin to the reservation

close up of side of the tractor where it says the make e.g 'New Holland T7.185'

Defunct the pistol that you pay for
This punk, the feeling that you stay for

Zoom in on tractor driver through cab, not inside.

In time I want to be your best friend

over the shoulder angle showing both drivers of cabs
East side lovers living on the west end

sharp tilt from the camera like its fallen.
Knocked out but boy you better come to

behind shot of both the forager and trailer.
Don't die, you know the truth as some do
Go write your message on the pavement

Wide and long shot including whole field using video camera.
Burn so bright I wonder what the wave meant
White heat is screaming in the jungle

Shot of mower or rake.
Complete the motion if you stumble
Go ask the dust for any answers
Come back strong with fifty belly dancers

High shot video rotating 360 degrees using drone of whole farm and fields.
The world I love
The tears I drop
To be part of
The wave, can't stop

Jacob pointing at the camera 
Ever wonder if it's all for you?

video of tractor driver singing in the cab, gopro being placed in the corner of the cab.
The world I love
The trains I hop
To be part of
The wave, can't stop
Come and tell me when it's time to

Sweetheart is bleeding in the snow cone
So smart, she's leading me to ozone
Music the great communicator
Use two sticks to make it in the nature
I'll get you into penetration
The gender of a generation
The birth of every other nation
Worth your weight, the gold of meditation
This chapter's going to be a close one
Smoke rings, I know your going to blow one
All on a spaceship persevering
Use my hands for everything but steering
Can't stop the spirits when they need you
Mop tops are happy when they feed you
J. Butterfly is in the treetop
Birds that blow the meaning into bebop

The world I love
The tears I drop
To be part of
The wave, can't stop
Ever wonder if it's all for you?
The world I love
The trains I hop
To be part of
The wave, can't stop
Come and tell me when it's time to

Wait a minute I'm passing out
Win or lose, just like you
Far more shocking
Than anything I ever knew
How about you?
Ten more reasons
Why I need somebody new just like you
Far more shocking than anything I ever knew
Right on cue

Can't stop, addicted to the shindig
Chop Top, he says I'm gonna win big
Choose not a life of imitation
Distant cousin to the reservation
Defunct the pistol that you pay for
This punk, the feeling that you stay for
In time I want to be your best friend
East side lovers living on the west end
Knocked out but boy, you better come to
Don't die you know the truth as some do
Go write your message on the pavement
Burn so bright I wonder what the wave meant

Kick start the golden generator
Sweet talk but don't intimidate her
Can't stop the gods from engineering
Feel no need for any interfering
Your image in the dictionary
This life is more than ordinary
Can I get two, maybe even three of these?
Coming from space
To teach you of the Pleiades
Can't stop the spirits when they need you
This life is more than just a read through

teaser/theatrical posters

 

posters released: 15

 the lego movie have gained a lot of interest for the amount of posters they have published, this is because each poster they have released is a single character of the movie which will interest the audience and younger kids.

Denotation: the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests
the action or indicating or referring to something by mean of a word, symbol etc
the object or concept to which a term refers, or the set of objects of which a predicate is true.

Denotations:
Emmit is working class, he is a builder he has brown hair

connotations:
Emit is the hero as he is at the front and has a low angle camera shot to make him look big.

it is a lego game case that advertises the film as it is seen in adverts and shops, it is aimed at people who enjoy lego and kids or teenagers. this is also revealing the target audience

it shows the genre of the movie and gives away the target audience because of the colours and the title shows its going to be about lego

vertical integration benefits media

Companies often release tie in video games alongside the films because they are fun and attract the target audience. It could also be to advertise the film.

Simultaneous Release

Profit maximised- the promotion of a film will create a receptive awareness in potential consumers of the game.

Familiarity- the brand and plot and characters are already known; recognition of the fact we liked the film so may enjoy a game based on it.

Extends the pleasure of the film- a chance to continue to be part of the film that we enjoyed. Chance to play the roles we saw in the film.

The game promotes the film, the film the game. marketing of both products increases potential audience as fans crossover between the two platforms. Think of how the theme of Bond films piggy backs on the promotion of the film and vice versa.

Uses and Gratifications

ENTERTAINMENT: offers distraction from the world

PERSONAL IDENTITY: helps us consider who we are; what ideas and values we identify with

RELATIONSHIPS: we find things we can share and discuss with others.

INFORMATION: new information we want to know or take pleasure in knowing.

vertical integration benefits media

Vertical Integration is when a Media Company owns different businesses in the same chain of production and distribution. ... Vertical integration can help companies reduce costs and improve efficiency by decreasing transportation expenses and reducing turnaround time, among other advantages.

The company Lego who own a toy company and a game company released a movie partnered with Warner Bros. The tie in video game was released to advertise the film and the profit will be maximised. This means they will be earning more money. The promotion of the film will create awareness and the audience will have heard of it or they are familiar with it.

    

The characters in the games are commonly known and will be familiar to children and people interested in lego. The characters are usually the favourites meaning more people will be interested in the game. The game also gives the target audience information about the film and characters. Another reason is that it extends the pleasure of the film meaning it gives a chance for people who really enjoyed the film to enjoy it even more. It also gives them a chance to play a role in the film. E.g creating and playing characters. People who enjoy the game then want to watch the film.

  

  The games are made reasonably easy which allows anyone and everyone to play. It also suggests to people that the film is suitable for children as the target audience of the game is for young children. This makes it a good tie in for the family audience. Blumer and katz theory can be applied to the video game in many ways because its entertaining to the target audience because younger children will like the bright and fun colours and teenagers will like being able to play the role of the characters. The game is exciting which is then shared and discussed between others which could possibly advertise the film.

lego movie marketing

newspapers
magazines
tv adverts
posters
merchandise
soundtracks
games


Synergy: Is the simultaneous (at the same time) release of different products to boost both.
Can be used most often by  bigger companies as the different elements them(often a media conglomerate) work together to promote linked products across different media.

https://ispot.tv/a/7frg  <trailerhttps://www.imdb.com/title/tt1490017/ <soundtrack

promotion:

Each week in January 2014, a new character poster was released

Lego stores scheduled linked events

Free accessory packs were available in stores after building creative models in store

Video Games released on 4th February

On 7th February, McDonalds released collectible 3D cups with happy meals

Website enabled fans to make versions of themselves

Stuff thats the same:

Bright and eye catching 

primary colours for primary children

simple

the lego logos in a shape of a block

Horizontal- The parent company owns lots of land

Vertical- The parent company owns lots multiple companies across many different stages of the film industry.

Guardian:

What are the building blocks of success? a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products

What did lego do right? the company brought in Phil Lord and Christopher Miller (of 21 Jump Street and Cloudy with a Chance of Meatballs fame) to create a genuinely funny and clever movie. For those that have not seen it, there is a twist in the tale that completely fits with the spirit of Lego without looking contrived, but even without that, the zany and inventive way the story zips along is like an advert for playing with these toys. There are no rules. The limit of the story is the limit of your imagination.

How has it laid the foundations for future success?

What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years. Now it has been confirmed that animation co-director Chris McKay will direct a Lego sequel to be released in 2017.

Zesty:

How has it got heart?Any piece of content marketing needs to be fit for purpose – if it’s an informative piece of video, it needs to inform; if it’s an analysis piece on a blog, it needs to analyse; and if it’s a film, it needs to make people feel. And to this end, with an emotive storyline that explores the meaning of love, partnership and humanity, The Lego Movie does what it needs to do.

How is it all about 'you'? As humans, we’re constantly questioning which of those categories we fit into – and the underlying discourse within The Lego Movie forces us to ask questions not only of the characters and the storyline, but of ourselves. The result is a resonance that drills the brand into a deep level of our psyche that’s rarely visited by commercial content.

How does it show that it knows its audience?

The Lego Movie has a very clear idea of who it’s speaking to – or, in harsher terms, its target market – as it bids to increase its standing among kids (the players), parents (the buyers) and other adults (the nostalgists).

In marketing, we have content pillars – a drinks brand, for instance, might divvy up the focus of their content between product, sponsorship, cultural tie-ins and responsible drinking, apportioning each a percentage based on their objective and their audience.

Audience profile