Denotation: the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests
the action or indicating or referring to something by mean of a word, symbol etc
the object or concept to which a term refers, or the set of objects of which a predicate is true.

Denotations:
Emmit is working class, he is a builder he has brown hair

connotations:
Emit is the hero as he is at the front and has a low angle camera shot to make him look big.

it is a lego game case that advertises the film as it is seen in adverts and shops, it is aimed at people who enjoy lego and kids or teenagers. this is also revealing the target audience

it shows the genre of the movie and gives away the target audience because of the colours and the title shows its going to be about lego