music unit cover revision

Media language:
Masthead
Main Image
Minor images
Colour Pallet
Lexis (teasers)
Layout  

news

explain 2 ways newspapers are funded?
advertising that gets put in papers
and cover price, so when people buy it in the shops

observer/guardian values and beliefs of the newspaper
support the labour party
values are social-democratic mot about business
don't like sensationalist storys
owned by a trust group not a billionaire

How the Lego movie broke boundaries with branded marketing; how it targeted the different sections of their target audience; and whether it was successful or not

• 3 Target audiences- family, kids who play with lego, and cinema goers 
• 5 days before the film was released an advert on Sunday the 9th of February at 7.27 in between dancing on ice they filmed a special advert for the lego movie, which saw The British Heart Foundation, Confuse.com, bT infinity and premier inn, followed by the lego movie trailer all in the lego block style.
• this meant there was massive impact/buzz on social media about it 
• #legomovie folded x5
• over 6Million viewed it live
• 1.1 Million independently searched for it online in the following week, watching it in full.
• free publicity, meant that because there was hype about in on the media that the newspapers and magazines got involved, furthermore pushing the publicity.
• became No.1 box office in 2014
• synergy between the different brands, raising profile of the other brands e.g. confuse.com and BT infinity 
• adverts that were chosen broaden the age range from adults e.g. premier to the youngsters confuse.com

• Uses and gratifications of bloomer and Kats
• P-persoanl identitiy (relatable one)
• I-information
• E-entertainment (diversion)
• S-social interaction

Explain how and why producers of radio programmes target different audiences. refer to the Radio 1 live lounge to support your answer.

There are many different reasons as to why producers of radio programmes target different audiences. referring to my radio 1 live lounge which is Harry Styles covering The Chain by Fleetwood Mac, the two musicians cover a wide scale of generations, as well as appealing to radio 1s primary audience of 15-29 year olds.
Radios are struggling for listeners due to streaming online like youtube and the likes of Spotify and iTunes who are rising and so producers are now having to find a way of being able to appeal to those young audiences in a different way as well as trying to get a few more older listeners. One way the radio has been able to challenge the likes of Spotify and iTunes, is by being able to stream it online and on phones as well as putting videos on social media to attract others. The reason they have done this is to appeal to there younger audience who mainly spend there time on there phones and will find new things whilst being online and streaming with there friends. radio 1 and succeed this by being able top stream it online and watch covers of songs on the live lounge on youtube and social media as well as watching it on the BBC i-player app.
An Example of this would be Harry styles has a large audience of young teens mainly females who have enjoyed his old group one-direction songs and as he makes his way into his solo career he is trying to appeal to an even larger audience of people whilst making his own sense of style. Harry was first discovered on X-factor too, and will have also gained viewers from watching that. His social life would of also gained him some more viewers due to the dating of Taylor swift who is a pop-sensation, throughout the world. However by covering a older 60s/70s band who were a mix of British and American artists, who thrived the music industry with the likes of there songs being heard on Guardians of The Galaxy which have attracted them younger generation of listeners who love going to the cinema, there song 'the chain' is also a classic for the formula 1 soundtrack which attracted many people who love sport. Back in the 60/70 time they were the biggest band going and attracted a range of listeners from rock to pop and alternative. This meant that they attracted young adults as well as middle aged people due to there contrasting sounds.
By Radio 1 getting a young British pop idol to cover an American and British band on the century would have improved there listening figures and attracted audiences from: Young female teens, to X-Factor watchers, to Film watchers, sport fanatics and British and american listeners who want to feel nostalgic by listening to there favourite song once again.

Tabloid journalism, also known as rag newspaper, is a style of journalism that emphasizes sensational crime stories, gossip columns about celebrities and sports stars, extreme political views and opinions from one perspective, junk food news, and astrology. Although it is associated with tabloid-size newspapers, not all newspapers associated with tabloid journalism are tabloid size, and not all tabloid-size newspapers engage in tabloid journalism; in particular, since about 2000 many broadsheet newspapers converted to the more compact tabloid format. Tabloid journalism often concerns itself with rumors about the private lives of celebrities. In some cases, celebrities have successfully sued for libel, demonstrating that tabloid stories have defamed them.

• What threatened newspapers in 1960s? from other media like tv.

• What percentage had Sunday newspapers circulation figures fallen by 1965? fallen by 2 per household 

• By comparison, by what percentage were figures down to in 2010? down by 10 million 

• Which paper did working class labour supporters read? the mirror
• Which newspaper did working class conservative read? daily express
• Social elite read? the times
• middle class conservative? daily telegraph 
• middle class labour/liberal? the guardian 

Mock DIRT

1. The use of the Background sound e.g the chatter of other diners and diegetic music in the background of the scene in the dining room  connotes to calm, relaxing normality of the situation. The use of incidental music in the extract e.g the rhythmic non-diegetic music during the robbery and car chase carrying connotations such as danger, excitement and urgency. The use of sound effects e.g the sound effect of the vehicle smashing the glass in the shop window connoting the violence of the action, the sound effect of the police siren during the car chase connoting the urgency of the chase. The use of off screen speech e.g the compressed sound of the PCSOs call for assistance creates contrasting connotations of emergency to those of the canteen scene

2. with the police your always at medium- close up angles which makes you feel a lot more comfortable with them in contrast to the criminals who you only got a long distant shot and you never see there face, giving them a sense of mystery and unawareness.

The editing allows the shots of the police officers to predominate e.g shots of the criminals are followed by shots of the police reacting to them. The music in the location where the criminals first appear is sinister and suggests villainy is afoot. The criminals costumes suggest the stereotypical criminal and hide any characterisation from the audience. The police officers have more individualality e.g the close up shows the facial reactions of the young officer who does not get his lunch. 

A narrative is constructed in which the relaxation of the sympathetic characters is disrupted by characters the audience does not know, e.g the cross-cutting between the robbery and the canteen. The narrative mostly follows the world of the police, not the criminals, who are only seen in the extract in the presence of the police e.g we do not see the criminals eating their lunch. There are some shots of the criminals not seen from the police perspective e.g of the criminals in the pick-up truck, or the cctv footage. 

News 1960s

what is the purpose of news?

• inform
• educate
• entertain
• profit
• influence/persuade

newspapers are not Public Service Broadcasting they are commercial publications.

British press is owned by a handful of billionaires.

'News was not a spectator sport' What does Stephens mean?

The Avengers (1965)

• Which channel produced the show?

ITV

• Who was the primary and secondary audience?

programme was aired after 9 so it was for 15+ audiences. it was mainstream spy drama, men and women both watched as there was a female character taking on a more masculine roll which was  rare. social grade B-E as posh people preferred BBC.

• when did the first episode air?

'Hot Snow' 7th January1961

• How many viewers followed the show?

• How many seasons were made?

6 seasons were aired from 1961-1969

• What date/year was the latest episode aired?

was aired in the united states on the 21st April 1969 and was aired in the uk on the 21st may 1969

• what was the budget for series 4? 

hero and villain
cops arrest villain
murders
suicide
theft
racism
terrorism
drugs
in the opening of cuffs it is a lot more up beat compared to other crime dramas. This could be because  cuffs is shown before the watershed meaning it has to be family friendly even tough during the episode a lot of things contain things that shouldn't be shown before watershed.

The sound is used to create meaning in cuffs by opening with an energetic non-diegetic song which zooms into Brighton. we then begin to here a diegetic radio in which p.c ryan draper has been called to sort people out on a beach. we begin to then here a diegetic police car siren which fits into the police drama theme. as this exciting police car goes to his destination of the beach, we hear chief rob vickers declaring his son his policing certificate and stating how proud he is of him, When rob says 'my son P.C Jake Vickers whom we are very proud of'' it is immediately juxtaposed by the nudist beach scene where ryan is trying t sort out a bunch of male people running around taking the mick out of naked people where a naked man says to P.C Ryan draper 'what is the point in you'll which the energetic non0diegetic music stops and jake gets given his certificate. This opening scene fits the police crime drama theme as everything is very fast paced and mimicked a police persons schedule of having 2 things happening at once which shows how full and jam-packed being a policeman in brighton is.

exam question

Why was the pre-watershed scheduling of 8pm significant in terms of the representations they could offer?
The scheduling of cuffs was significant because it was before watershed at 8pm. this means children and families were allowed to see a mans naked behind, suicide, homosexual and a brothel. by having this shown its almost like everything is desensitised as younger kids now are used to things like this happening and they aren't out of the blue. this is why it is shown before the watershed.

How were the following areas represented in the episode:

• Ethnicity:
• Gender:
• Sexuality:

 The episode is a good historical document of political, social, cultural climate of the 2010s.

Ethnicity is represented in cuffs throughout, this is highlighted throughout the episode as the main character P.C Ryan Draper is a coloured and is seen as the main hero in the play, this would never be seen during the 1980s and is a significant change during the 2010s. The only negativity that is shown in the episode is the racism that occurs in the shop, where a white man and his gang stab a muslim whose in the shop with a screwdriver, they begin calling him names and assaulting the man. Racism still acts today though and in the media it is highlighted against muslims due to current terrorist attacks and the country wanting to leave the EU. Cuffs highlight the ongoing acts of this and use it in the episode as an awareness to others that racism is still on going.

Gender is represented in a negative format by having two female officers speak about P.C Jake Vickers asking if they think he's fit, this portrays the writer of cuffs as being very against females even tho they are given a powerful roll as they are still seen to being helpless towards the bank robbery that occurs. We also find out that Jo Moffat, who works at the station had a current affair with Jakes dad, the chief whose wife has cancer, this again is portraying females in a negative light into society.

Sexuality is portrayed in a positive light throughout the play as one of the main characters P.C Jake Vickers is gay and is shown to be sexualised when he has a shower, this is very uncommon in older series, but due to Cuffs presenting the new 2010 ideology of life they zoom in on him washing himself and rubbing his hands through his hair. We also see him flirting with the lawyer and getting his number, this shows how very common same sex relationships are, and this is mainly because David cameron had only recently legalised same sex marriages a few years before cuffs was released.

cuffs audience appeal

• relatable for some
• interesting story line
• good range of themes 
• good pace
• good quality 

• start of netflix and sky, meaning nobody really watched the abc anymore
• doesn't have any well knows actors or stars
• never got going as a brand 
• didn't tap into social media 

main characters:
PC Ryan Draper- Ashley Walters
PC Jake Vickers- Jacob Ifan
DS Jo Moffat-Amanda Abbington
Chief Robert Vickers-Peter Sullivan
DC Carl Hawkins-Shaun Dooley
DI Felix Kane-Paul Ready DC Donna Prager-Eleanor Matsuura
PC Lino Moretti-Alex Carter

storyline:

• opening is of a coloured cop who goes to a nudist beach and gets punched 
• chiefs son is then chosen and has his first day with the coloured cop as his tutor
• 
  

Cuffs: Series 1, Episode 1

• main characters
• storylines: episodic and individual/overarching 
• setting 
• overall tone/appeal