vertical integration benefits media

Companies often release tie in video games alongside the films because they are fun and attract the target audience. It could also be to advertise the film.

Simultaneous Release

Profit maximised- the promotion of a film will create a receptive awareness in potential consumers of the game.

Familiarity- the brand and plot and characters are already known; recognition of the fact we liked the film so may enjoy a game based on it.

Extends the pleasure of the film- a chance to continue to be part of the film that we enjoyed. Chance to play the roles we saw in the film.

The game promotes the film, the film the game. marketing of both products increases potential audience as fans crossover between the two platforms. Think of how the theme of Bond films piggy backs on the promotion of the film and vice versa.

Uses and Gratifications

ENTERTAINMENT: offers distraction from the world

PERSONAL IDENTITY: helps us consider who we are; what ideas and values we identify with

RELATIONSHIPS: we find things we can share and discuss with others.

INFORMATION: new information we want to know or take pleasure in knowing.

vertical integration benefits media

Vertical Integration is when a Media Company owns different businesses in the same chain of production and distribution. ... Vertical integration can help companies reduce costs and improve efficiency by decreasing transportation expenses and reducing turnaround time, among other advantages.

The company Lego who own a toy company and a game company released a movie partnered with Warner Bros. The tie in video game was released to advertise the film and the profit will be maximised. This means they will be earning more money. The promotion of the film will create awareness and the audience will have heard of it or they are familiar with it.

    

The characters in the games are commonly known and will be familiar to children and people interested in lego. The characters are usually the favourites meaning more people will be interested in the game. The game also gives the target audience information about the film and characters. Another reason is that it extends the pleasure of the film meaning it gives a chance for people who really enjoyed the film to enjoy it even more. It also gives them a chance to play a role in the film. E.g creating and playing characters. People who enjoy the game then want to watch the film.

  

  The games are made reasonably easy which allows anyone and everyone to play. It also suggests to people that the film is suitable for children as the target audience of the game is for young children. This makes it a good tie in for the family audience. Blumer and katz theory can be applied to the video game in many ways because its entertaining to the target audience because younger children will like the bright and fun colours and teenagers will like being able to play the role of the characters. The game is exciting which is then shared and discussed between others which could possibly advertise the film.