Denotation: the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests
the action or indicating or referring to something by mean of a word, symbol etc
the object or concept to which a term refers, or the set of objects of which a predicate is true.

Denotations:
Emmit is working class, he is a builder he has brown hair

connotations:
Emit is the hero as he is at the front and has a low angle camera shot to make him look big.

it is a lego game case that advertises the film as it is seen in adverts and shops, it is aimed at people who enjoy lego and kids or teenagers. this is also revealing the target audience

it shows the genre of the movie and gives away the target audience because of the colours and the title shows its going to be about lego

vertical integration benefits media

Companies often release tie in video games alongside the films because they are fun and attract the target audience. It could also be to advertise the film.

Simultaneous Release

Profit maximised- the promotion of a film will create a receptive awareness in potential consumers of the game.

Familiarity- the brand and plot and characters are already known; recognition of the fact we liked the film so may enjoy a game based on it.

Extends the pleasure of the film- a chance to continue to be part of the film that we enjoyed. Chance to play the roles we saw in the film.

The game promotes the film, the film the game. marketing of both products increases potential audience as fans crossover between the two platforms. Think of how the theme of Bond films piggy backs on the promotion of the film and vice versa.

Uses and Gratifications

ENTERTAINMENT: offers distraction from the world

PERSONAL IDENTITY: helps us consider who we are; what ideas and values we identify with

RELATIONSHIPS: we find things we can share and discuss with others.

INFORMATION: new information we want to know or take pleasure in knowing.

vertical integration benefits media

Vertical Integration is when a Media Company owns different businesses in the same chain of production and distribution. ... Vertical integration can help companies reduce costs and improve efficiency by decreasing transportation expenses and reducing turnaround time, among other advantages.

The company Lego who own a toy company and a game company released a movie partnered with Warner Bros. The tie in video game was released to advertise the film and the profit will be maximised. This means they will be earning more money. The promotion of the film will create awareness and the audience will have heard of it or they are familiar with it.

    

The characters in the games are commonly known and will be familiar to children and people interested in lego. The characters are usually the favourites meaning more people will be interested in the game. The game also gives the target audience information about the film and characters. Another reason is that it extends the pleasure of the film meaning it gives a chance for people who really enjoyed the film to enjoy it even more. It also gives them a chance to play a role in the film. E.g creating and playing characters. People who enjoy the game then want to watch the film.

  

  The games are made reasonably easy which allows anyone and everyone to play. It also suggests to people that the film is suitable for children as the target audience of the game is for young children. This makes it a good tie in for the family audience. Blumer and katz theory can be applied to the video game in many ways because its entertaining to the target audience because younger children will like the bright and fun colours and teenagers will like being able to play the role of the characters. The game is exciting which is then shared and discussed between others which could possibly advertise the film.

lego movie marketing

newspapers
magazines
tv adverts
posters
merchandise
soundtracks
games


Synergy: Is the simultaneous (at the same time) release of different products to boost both.
Can be used most often by  bigger companies as the different elements them(often a media conglomerate) work together to promote linked products across different media.

https://ispot.tv/a/7frg  <trailerhttps://www.imdb.com/title/tt1490017/ <soundtrack

promotion:

Each week in January 2014, a new character poster was released

Lego stores scheduled linked events

Free accessory packs were available in stores after building creative models in store

Video Games released on 4th February

On 7th February, McDonalds released collectible 3D cups with happy meals

Website enabled fans to make versions of themselves

Stuff thats the same:

Bright and eye catching 

primary colours for primary children

simple

the lego logos in a shape of a block

Horizontal- The parent company owns lots of land

Vertical- The parent company owns lots multiple companies across many different stages of the film industry.

Guardian:

What are the building blocks of success? a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products

What did lego do right? the company brought in Phil Lord and Christopher Miller (of 21 Jump Street and Cloudy with a Chance of Meatballs fame) to create a genuinely funny and clever movie. For those that have not seen it, there is a twist in the tale that completely fits with the spirit of Lego without looking contrived, but even without that, the zany and inventive way the story zips along is like an advert for playing with these toys. There are no rules. The limit of the story is the limit of your imagination.

How has it laid the foundations for future success?

What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years. Now it has been confirmed that animation co-director Chris McKay will direct a Lego sequel to be released in 2017.

Zesty:

How has it got heart?Any piece of content marketing needs to be fit for purpose – if it’s an informative piece of video, it needs to inform; if it’s an analysis piece on a blog, it needs to analyse; and if it’s a film, it needs to make people feel. And to this end, with an emotive storyline that explores the meaning of love, partnership and humanity, The Lego Movie does what it needs to do.

How is it all about 'you'? As humans, we’re constantly questioning which of those categories we fit into – and the underlying discourse within The Lego Movie forces us to ask questions not only of the characters and the storyline, but of ourselves. The result is a resonance that drills the brand into a deep level of our psyche that’s rarely visited by commercial content.

How does it show that it knows its audience?

The Lego Movie has a very clear idea of who it’s speaking to – or, in harsher terms, its target market – as it bids to increase its standing among kids (the players), parents (the buyers) and other adults (the nostalgists).

In marketing, we have content pillars – a drinks brand, for instance, might divvy up the focus of their content between product, sponsorship, cultural tie-ins and responsible drinking, apportioning each a percentage based on their objective and their audience.

Audience profile

Lego audience

The Lego movie is a U rating.
The primary Target audience is children who play with lego
The secondary target audience is parents who want to watch films with there kids, or could be young adults who are feeling nostalgic and want to watch something light hearted.

The movie appeals to each part of the target audience as children both girls and boys will enjoy the toy. this means that they will like the movie as it has all there favourite lego characters in it and theres a different variety of characters from super-heros too normal builders too unicorns. theres also characters for male and female characters to relate too for example wild style will represent girls as shes a side kick and one of the cool girls, whereas emmet will represent normal young adults who are a bit nostalgic.

The lego movie appeals to adults who played with it when they were young because it has a lot of jokes and references to adults characters. some of these characters may be in older films or can be classic which they would of seen. Adults will have more of an understanding of the story line, it also appears to them because they would of played it when they were younger and they might have an interest in lego. They might also just want to spend time with their children.

The lego movie may appeal to young adult cinema goers because its just a bit of a laugh and fun. The young adults may have a general interest in the lego movie or the characters that are in it, The jokes and reference may also appeal to them as they might have come from movies that they enjoy. Some may enjoy these types of movies whereas others may want to watch it to have a laugh about it or some may be nostalgic.

The lego movie appears to both female and males because there is a wide variety of the characters who are all different in there own way. There is a normal business man who may relate or appeal to an average dad or man, there is a princess which appeals to girls, there are older characters like vitrivous who may appeal to older people or mum and dads, then there is emmit who is a casual nice boy which can appeal to boys or girls.

Lego Characters

The Lego Movie

Production

company: Warner Bros

Production Budget: $60 million

What year it was filmed: 2011

How long filming actually took:

What equipment was used:

Nationality: American

who owns the product: Warner Bros and lego

Main Producer, director: Phil Lord & Christopher Miller

Distribution

distribution company: Warner Bros Pictures 

Marketing Budget: