Lego audience

The Lego movie is a U rating.
The primary Target audience is children who play with lego
The secondary target audience is parents who want to watch films with there kids, or could be young adults who are feeling nostalgic and want to watch something light hearted.

The movie appeals to each part of the target audience as children both girls and boys will enjoy the toy. this means that they will like the movie as it has all there favourite lego characters in it and theres a different variety of characters from super-heros too normal builders too unicorns. theres also characters for male and female characters to relate too for example wild style will represent girls as shes a side kick and one of the cool girls, whereas emmet will represent normal young adults who are a bit nostalgic.

The lego movie appeals to adults who played with it when they were young because it has a lot of jokes and references to adults characters. some of these characters may be in older films or can be classic which they would of seen. Adults will have more of an understanding of the story line, it also appears to them because they would of played it when they were younger and they might have an interest in lego. They might also just want to spend time with their children.

The lego movie may appeal to young adult cinema goers because its just a bit of a laugh and fun. The young adults may have a general interest in the lego movie or the characters that are in it, The jokes and reference may also appeal to them as they might have come from movies that they enjoy. Some may enjoy these types of movies whereas others may want to watch it to have a laugh about it or some may be nostalgic.

The lego movie appears to both female and males because there is a wide variety of the characters who are all different in there own way. There is a normal business man who may relate or appeal to an average dad or man, there is a princess which appeals to girls, there are older characters like vitrivous who may appeal to older people or mum and dads, then there is emmit who is a casual nice boy which can appeal to boys or girls.

Lego Characters

The Lego Movie

Production

company: Warner Bros

Production Budget: $60 million

What year it was filmed: 2011

How long filming actually took:

What equipment was used:

Nationality: American

who owns the product: Warner Bros and lego

Main Producer, director: Phil Lord & Christopher Miller

Distribution

distribution company: Warner Bros Pictures 

Marketing Budget: 

mojo double page spread

colour Pallet:
The colours used are very dark, this connotes to masculinity and would attract the male target audience of C1-E aged 25+.  the orange/red colour used very subtly in the top right colour to cover Lou reeds close up it represents enthusiasm. the black connotes too cool and retro, the white implies sufistication and the yellow represents youthfulness as  the target audience will be remembering there youthful days dressing and looking like Lou Reeds.

Imagery:
The main image is a low angle medium close upon a man dressed in black whilst having a fag in his mouth and holding a pistol, this shows Stanley halls theory of crime and gauntlets theory of alpha males controlling the action with violence. This is clearly because Lou is holding a gun

colour pallet: 

There very hip and retro colours of: blue, white, red.
These colours are in the American flag and the GB flag, this suggests that these colours will represent males in those locations. Blue and Red are both strong male colours because they connote to power and masculine, as men are always more drawn to blue and stereotypically there colour is blue.

Imagery:  
the image shows a high angle medium close up of two people sat in a blue 60s car with no roof, they are also seen to be wearing the stereotypically 60s clothes with the long hair and a white leather jacket. The man in the striped jacket is also wearing a red and white striped top which shows that he is from America. you can also tell that he is very cool by the way he is slouching and pointing at the camera and this will make the target audience idolise him as they are wanting to be hip like him.

Typography:
The font is in 3D and has a drop shadow effect, the fonts very retro and 60s which is coming back  into style in the 21st century this would attract the audience as its again very hip and cool, the word 'contents' is also written in white bold writing which connotes to men as the boldness connotes to power and simplicity.

Layout

audience theory (use for all exams)

Clean Bandits-New rules/Thong song
https://youtu.be/Nsw5HuVGdBI
November 14th 2017
Artist who originally performed New rules: Dua Lipa, released 21st July 2017
Artist who originally performed Thong Song: Sisqo, released 15th February 2000

Female Gender Representation (Mulvey, 1975)

Male gender as alpha male (Gauntlett, 2002)

Male gender as sex object/new aged male (Mackillon, 2002)

Youth as depressed law breaking drink/sex obsessed rebel (Hall, 1904)

Youth as fun (Hedbirdge, 1988)

Black as criminal (Hall, 1981)

Working class as well intentioned but dumb (Butch, 1992) 

Sisqo-Thong song

This thing right here Is lettin' all the ladies know What guys talk about

You know, the finer things in life Aha-ha, Check it out! Ooh, that dress so scandalous And you know another nigga couldn't handle it So you're shakin' that thang like, who's the ish With a look in your eyes, so devilish, uh You like to dance in the hip-hop spots And you cruise to the grooves to connect the dots Not just urban, she like the pop 'cause she was Livin' La Vida Loca She had dumps like a truck, truck, truck Thighs like what, what, what Baby move your butt, butt, butt, uh I think I'll sing it again She had dumps like a truck, truck, truck Thighs like what, what, what All night long Let me see that thong I like it when the beat go, dun-uh, dun-uh Baby, make your booty go, dun-uh, dun-uh Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong I like it when the beat go, dun-uh, dun-uh Baby, make your booty go, dun-uh, dun-uh Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong That girl so scandalous, And I know another nigga couldn't handle it And she shakin' that thang like, who's the ish With a look in her eyes, so devilish, uh She like to dance in the hip-hop spots And she cruise to the grooves to connect the dots Not just urban, she like the pop 'cause she was Livin' La Vida Loca She had dumps like a truck, truck, truck Thighs like what, what, what Baby move your butt, butt, butt, uh I think I'll sing it again She had dumps like a truck, truck, truck Thighs like what, what, what All night long Let me see that thong I like it when the beat go, dun-uh, dun-uh Baby, make your booty go, dun-uh, dun-uh (baby) Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong I like it when the beat go, dun-uh, dun-uh Baby, make your booty go, dun-uh, dun-uh Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong I like it when the beat go, dun-uh, dun-uh (c'mon) Baby, make your booty go, dun-uh, dun-uh (baby) Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong (said I) I like it when the beat go, dun-uh, dun-uh Baby, make your booty go, dun-uh, dun-uh (alright, yeah) Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong That dress so scandalous I swear another nigga couldn't handle it When you shakin' that thing like whose the ish With a look in your eyes so devilish, uh You like to dance on the hip hop spots Then you cruise to the grooves to connect the dots Not just urban, you like the pop 'cause you was Livin' La Vida Loca She had dumps like a truck, truck, truck Thighs like what, what, what Baby move your butt, butt, butt, uh Think I'll sing it again 'cause she had dumps like a truck, truck, truck Thighs like what, what, what Baby move your butt, butt, butt, uh Think I'll sing it again (Yeah!) I like it when the beat go, dun-uh, dun-uh Baby, make your booty go, dun-uh, dun-uh Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong I like it when the beat go, dun-uh, dun-uh Baby, make your booty go, dun-uh, dun-uh Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong I like it when the beat go, dun-uh, dun-uh Baby, make your booty go, dun-uh, dun-uh Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong I like it when the beat go, dun-uh, dun-uh Baby, make your booty go, dun-uh, dun-uh Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong I like it when the beat go, dun-uh, dun-uh Baby, make your booty go, dun-uh, dun-uh Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong dun-uh, dun-uh dun-uh, dun-uh dun-uh, dun-uh dun-uh, dun-uh dun-uh, dun-uh dun-uh, dun-uh I like it when the beat go, dun-uh, dun-uh Baby, make your booty go, dun-uh, dun-uh Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong I like it when the beat go, dun-uh, dun-uh Baby, make your booty go, dun-uh, dun-uh Girl, I know you wanna show, dun-uh, dun-uh That thong, th-thong, thong, thong

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).	Ooh, that dress so scandalous
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).	She had dumps like a truck, truck, truck
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”	'cause she was Livin' La Vida Loca
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"

New rules-Dua Lipa

One, one, one

Talkin' in my sleep at night
Makin' myself crazy
(Out of my mind, out of my mind)
Wrote it down and read it out
Hopin' it would save me
(Too many times, too many times)
Oh, he makes me feel like nobody else
Nobody else
But my love, he doesn't love me
So I tell myself, I tell myself

One, don't pick up the phone
You know he's only calling 'cause he's drunk and alone
Two, don't let him in
You have to kick him out again
Three, don't be his friend
You know you're gonna wake up in his bed in the morning
And if you're under him
You ain't getting over him

I've got new rules, I count 'em
I've got new rules, I count 'em
I've gotta tell them to myself
I've got new rules, I count 'em
I've gotta tell them to myself

I keep pushin' forwards
But he keeps pullin' me backwards
(Nowhere to turn, no way)
(Nowhere to turn, no)
Now I'm standing back from it
I finally see the pattern
(I never learn, I never learn)
But my love, he doesn't loves me
So I tell myself, I tell myself
I do, I do, I do

One, don't pick up the phone
You know he's only calling 'cause he's drunk and alone
Two, don't let him in
You have to kick him out again
Three, don't be his friend
You know you're gonna wake up in his bed in the morning
And if you're under him
You ain't getting over him

I've got new rules, I count 'em
I've got new rules, I count 'em
I've gotta tell them to myself
I've got new rules, I count 'em
I've gotta tell them to myself

```Practice makes perfect
I'm still tryna' learn it by heart
Eat, sleep, and breathe it
Rehearse and repeat it 'cause I (I, I, I)

One, don't pick up the phone
You know he's only calling 'cause he's drunk and alone
Two, don't let him in
You have to kick him out again
Three, don't be his friend
You know you're gonna wake up in his bed in the morning
And if you're under him
You ain't getting over him

I've got new rules, I count 'em
I've got new rules, I count 'em
I've gotta tell them to myself
I've got new rules, I count 'em (baby you know I count 'em)
I've gotta tell them to myself
Don't let him in, don't let him in
Don't be his friend, don't be his friend
Don't let him in, don't let him in
Don't be his friend, don't be his friend
You ain't getting over him

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).	You know he's only calling 'cause he's drunk and alone
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).	I've got new rules, I count 'em
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).	Oh, he makes me feel like nobody else
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).	But my love, he doesn't love me
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”	Makin' myself crazy
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"