ITV FACT FILE :

  Itv channels and names:

• ITV
• ITV2
• ITV3
• ITV4
• ITVBe
• CITV
• ITV Box Office
• ITV HD

ITV strategy :

Most popular ITV programmes:

• Downtown Abbey
• Midsomer's Murders
• Vera
• Agatha christies poirot
• Scott and Bailey
• Benidorm 
• Got talent
• Foyles war
• This morning 

Most expensive programme to make :

Other platforms:

• ITV player online

How does it generate income?

• by broadcasting and online
• sponsorships
• commercially funded

Advantages of being commercially owned:

• It can make more money and be more profitable 
• can be more creative